Getting started
What to Tell Your AI First
Start with the details customers ask for most often.
Write the first useful version of the information your AI needs.
Start with the two easy answers
When the first popup asks for your business name and business hours, answer simply. This gives your AI a first draft, so you are not starting from nothing.
Example: Green Table Cafe. Open Monday to Saturday, 9 AM to 8 PM. Closed on Sunday.
Add the facts customers ask before they visit
After the starter fills the page, add short blocks for the most common questions: what you sell, prices, location, booking, parking, menu, delivery, refund rules, and who the service is best for.
Example block: Parking. Customers can park in the public lot behind the building for two hours. If the lot is full, use the City Hall parking lot across the street.
Add useful links under clear topic headings
Do not paste only a link. Put each link under a short topic heading and explain what the link is for. This helps the AI choose the right link when a customer asks.
Booking example: Reservation link. This block answers questions about booking, reservations, appointments, and consultations. Official booking link: https://example.com/book
YouTube example: Brunch video. This block answers questions about what brunch includes and what the restaurant feels like. The video shows the brunch buffet, seating, coffee, and weekend atmosphere: https://youtube.com/watch?v=example
TikTok example: Store atmosphere video. This block answers questions about the shop mood, popular items, and what the place feels like before visiting. The video shows the counter, best-selling items, and real store atmosphere: https://www.tiktok.com/@example/video/example
Google Maps example: Location and parking. This block answers questions about location, directions, entrance, and parking. Google Maps link: https://maps.google.com/example. The entrance is on Pine Street. Parking is available behind the building.
Place links where customers would expect them
Put a booking link near reservation, appointment, consultation, table, event, or visit information. Put YouTube or TikTok near menu, product demo, atmosphere, use case, tutorial, or proof. Put Google Maps near address, parking, entrance, branch, pickup, delivery area, or visit information.
If one link belongs to one topic, keep it in that topic block. This makes the answer cleaner and reduces the chance that the AI shows the wrong link for the wrong question.
Write like a customer is asking you
Use everyday words, not internal team words. If customers say booking, appointment, reservation, price, nearby, open now, parking, or menu, include those words naturally.
A useful first draft is better than a perfect draft. Save it, test the customer-facing AI chat, then add missing answers after real customers ask questions.
Quick checklist
- Business name and hours are filled in?
- The AI knows what you sell or provide?
- Did you include location, price, booking, and contact details?
- Useful booking, video, and map links are placed under clear topic headings?
- The text uses words customers would actually type?
- Is the customer-facing AI chat tested with three simple questions?