QR and link usage
Track QR Sources and Plan Better Promotions
Create a different QR source for each flyer, card, package, sign, or online link so you can see which place brings which questions.
See where questions came from and turn those questions into better offers, printed materials, and business decisions.
Give each QR placement a simple name
Use a separate QR source for each place where you will share the chatbot. For example: 1 = apartment flyer, 2 = business card, 3 = product package, 4 = front sign, 5 = Instagram profile.
Before you download the QR code, choose the right source. The chatbot is the same, but RealLink AI can tell which printed material or link brought the visitor in.
Check questions by source after people scan
After a campaign starts, open analytics and compare the sources. Do not only ask, how many people scanned? Ask, what did people from this flyer, card, package, or sign want to know?
This helps you see the difference between placements. A business card QR may bring price questions. A menu QR may bring allergy or reservation questions. A package QR may bring how-to-use questions.
Use this simple formula
Use this formula: QR source -> repeated question -> customer need -> next action. The next action can be a clearer sentence, a better sign, a new offer, or a small promotion.
Example: if many people who scanned an apartment flyer ask, Do you have high chairs for children?, the hidden need is family-friendly dining. On the next flyer, you might add High chairs available, Family seats welcome, or test a promotion such as Visit with your child and get 20% off a kids menu. Use promotions only when they fit your margin, local rules, and business policy.
Go beyond adding one FAQ
Adding a missing answer is useful, but source tracking lets you do more. It shows what each physical touchpoint should say next time.
If a sign QR gets parking questions, add parking information to the sign. If a package QR gets usage questions, improve the package guide. If a flyer QR gets family questions, make the next flyer speak directly to families.
Keep the test clean
Use one source for one printed item or one channel. If the same QR source is used on a flyer, business card, and package at the same time, the data becomes harder to understand.
Name sources in words you will remember later. Apartment flyer, May trade show booth, front counter card, and product box are easier to use than campaign 1 or test A.
Quick checklist
- Each flyer, card, package, sign, or link has its own QR source?
- Is the source name easy to understand later?
- Is the right source selected before downloading the QR code?
- Analytics is checked by source after the campaign starts?
- At least one repeated question is turned into a clearer message, better offer, or next promotion?